The 2024 Macy's Thanksgiving Day Parade will be telecast on NBC from 8:30 a.m. to Noon in all time zones on Thursday, Nov. 28. The event will also simulstream on Peacock and Fubo subscribers will also be able to watch it. An encore on NBC will follow at 2 p.m. ET/PT.

NBC may soon be paying up to triple the price to keep the Macy's Thanksgiving Day Parade, the Wall Street Journal reported on Monday.

The show must go on and the Macy’s Thanksgiving Day Parade will go on rain or shine, Macy’s tells NBC New York. The parade is scheduled for Thursday in New York City and unfortunately, the forecast looks rainy.