Macy's is preparing for millions of in-person spectators at its annual Thanksgiving Day Parade in NYC – despite the threat of a storm, bitter chill and whipping winds.

Set to take place on Thanksgiving morning 100 years ago, the first Macy’s Parade promised to be a magnificent affair. A newspaper ad in the Brooklyn Eagle placed by R.H. Macy & Co. announced the new event: “A giant Christmas parade will be held in Manhattan in which Santa Claus,