Speaking about her decision to change her brand's name—in a casual video filmed in the backyard of the home she shares with Prince Harry and their two children—Markle explained that she felt "limited" by the name American Riviera Orchard and wanted a label that would better reflect the ethos behind the company.

Meghan Markle’s new business, now called As Ever, is almost here—and the homepage for the brand features a sweet photo of Meghan and her three-year-old daughter, Princess Lilibet.