Drake has taken legal action against Universal Music Group for the second straight day in his feud with fellow hip-hop superstar Kendrick Lamar.

Drake has accused Universal Music of pay-for-play schemes in its promotion of his rival Kendrick Lamar’s music, as the Canadian superstar turns rap’s “civil war” into a bitter legal fight with his own record label.

The Toronto rapper has filed his second lawsuit against the music giant, with his lawyer having previously dropped allegations that UMG engaged in a "pay-to-play" scheme with iHeartRadio to boost Kendrick Lamar’s "false song" "Not Like Us" on the airwaves.