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Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
A new effort from Warner Bros. Discovery will offer advertisers the chance to use popular figures like Batman and Harry ...
After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.
It is launching NEO later this year for all its video inventory and DemoDirect to streamline buying of its network inventory ...
Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, ...
Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...
The Warner Bros. studio struggled in the quarter, but the company's streaming unit grew by 5.3 million subscribers.
Warner Bros. Discovery U.S. Hispanic has revealed its digital expansion plans in its 2025-26 Upfront, which includes the ...
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