It’s not exactly a secret that Apple has explored the possibility of building a television. Before his death in 2011, co-founder Steve Jobs famously told

Apple is reportedly reevaluating its long-abandoned ambition to develop its own television set. Bloomberg's Mark Gurman suggests this potential move is part of Apple's broader smart home strategy and could see the tech giant compete directly with established TV manufacturers.

Its hard to even talk about a new Apple-designed TV because the company already has its Apple TV 4K streaming box. It has a streaming service that it creates content for with Apple TV+. Plus, it has an Apple TV app that it puts on its phones,