Disney and ITV have struck a content-sharing partnership that will see the two companies promote their film and TV show library on each other's streaming services.

Disney and the British free-to-air broadcaster ITV have launched a new partnership that will allow them to show each other’s shows in an effort to reach new audiences. ITV viewers will be able to watch shows including Only Murders in the Building,

Disney and ITV have signed a first-of-its-kind agreement to share select content including The Bear and Love Island across Disney+ and ITVX