A much-anticipated day for jokesters and pranksters has arrived: Tuesday is April Fools' Day! With the origins of the holiday tracing back to 1582, humorous tricks and pranks have been entertaining the world for centuries.

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social media presence in 2025, you really, truly only have four options on April Fools’ Day:

From France to Iceland to the United States, April Fools’ Day is celebrated with practical jokes and elaborate hoaxes.